Partner with another agency to resell their offers

How partnerships on Pakuj.se let two agencies resell each other's offers, how prices and invoices work, and how to start one.

Last updated: 2026-04-27

Partner with another agency to resell their offers

A partnership lets two Pakuj.se agencies sell each other's offers to their own customers. Once both sides agree, every offer either agency has opted in for becomes available in the other agency's contract form, with a markup the partners negotiate up front. Pakuj.se handles the paperwork: a customer invoice and a B2B (wholesale) invoice are generated automatically.

Required role: Owner. Sending, accepting, rejecting and cancelling partnerships is restricted to agency Owners (and platform Administrators).

How a partnership works in plain language

  • Two agencies, A and B, agree to sell each other's offers.
  • Agency B sends a partnership request to A with a proposed earning percentage — for example 15%.
  • Agency A accepts.
  • From that moment, B can put A's offers on a contract for B's customer. The customer pays partner price + 15%; B keeps the 15% margin and owes A the partner price.
  • Pakuj.se generates two invoices: one to the customer (full price) and one B2B invoice from A to B (partner price).
  • The same arrangement works in the other direction. A can also resell B's offers under the same 15% deal.

Prerequisites

Before any of this is possible:

  1. Both agencies must opt in to receiving partnership requests. On the agency edit page, tick Accept partnership requests and save.
  2. The offer being resold must allow it. On the offer edit page, tick Partner can sell. Only offers with this flag turned on appear in the partner's contract form.
  3. The offer must have a partner price. Each price on the offer needs a Partner price filled in — that's the wholesale price the partner pays you. Without it, the price cannot be sold by partners.

Step 1: Find a partner

  1. In the left sidebar, click Partners.
  2. Open the Find partners tab, or go directly to /Partner/Find.
  3. The list shows agencies that have Accept partnership requests turned on and don't already have a relationship with you. Use the search to narrow it down.

Step 2: Send a request

  1. On the agency you want to partner with, click Send request.
  2. Enter the earning percentage you propose. This is the markup that will be added on top of the partner price every time either of you resells one of the other's offers — it applies symmetrically.
  3. Submit. The other agency's owner is notified.

You can track requests in /Partner. Pending requests can be cancelled until the other side responds.

Step 3: Accept (or reject) an incoming request

When another agency sends you a request, you receive a notification.

  1. Open /Partner.
  2. Find the row with status Pending and the agency that sent the request.
  3. Click Accept to start the partnership, or Reject to decline.
  4. The other side is notified of your decision.

The earning percentage is the one the requester proposed. If you want a different percentage, reject the request and ask them to send a new one, or send your own from the other direction.

Step 4: Sell partner offers in a contract

Once a partnership is Accepted:

  1. Open Contracts → New contract.

  2. In the offer pickers, partner offers appear next to your own. They look like:

    Suite Deluxe ★ Agency Sun (+15%)

    The star, the partner agency name and the percentage tell you at a glance that this is a resold offer.

  3. Pick the offer and a price — the contract form shows the customer price (partner price + markup), not the partner price.

  4. Save the contract.

Pakuj.se does the rest:

  • Customer invoice. One invoice goes to your customer with all lines at the customer-facing price (your offers at your price, partner offers at partner price + markup). VAT applies as configured for the contract.
  • B2B invoice per supplier. One additional invoice is generated from each supplying partner to you, with the lines at the partner price (no markup, VAT 0). If a contract uses offers from two different partners, you get two B2B invoices.

The partnership terms (earning percentage, partner price) are snapshotted on the contract at the time of sale. Changing the percentage later, or editing the offer's partner price, does not retroactively change historical contracts or invoices.

Invoice numbering

Each agency keeps its own yearly invoice counter. The customer invoice is numbered against the selling agency (the one signing the contract); each B2B invoice is numbered against the supplying agency (the one being paid). So an invoice numbered 2026-1 from Agency A and 2026-1 from Agency B exist independently of each other — they are not the same invoice.

Refunds

If a contract is later marked as refunded, every B2B invoice attached to it is automatically cancelled. The customer invoice keeps its current status; the refund flow on the customer side handles that. The contract lines themselves are kept as a historical record of what was sold.

Cancelling a partnership

You can cancel an active partnership at any time from /Partner. After cancellation:

  • Existing contracts and invoices are not affected — they were snapshotted at sale time.
  • Neither side can pick the other's offers in new contracts.

To re-establish, send a fresh partnership request.

Common issues

  • "Partnership not allowed". One of the agencies has not ticked Accept partnership requests. Both sides must opt in.
  • Partner offer doesn't appear in the contract form. Check that the offer has Partner can sell ticked, that its prices have a Partner price filled in, and that the partnership is in Accepted status.
  • B2B invoice missing. Each supplying agency gets one B2B invoice per contract, even if the contract has multiple lines from that partner. Check that you're looking at the right (supplying) agency's invoice list, not the selling agency's.

Still stuck?

If a partnership won't accept, or invoice numbers look off, contact us with the contract number and we'll investigate.